艺术家-Lorenzo Petrantoni

Lorenzo Petrantoni

ITALY ARTIST

CO-BRANDING:CHANEL/COCA COLA/NESPRESSO/NEWSWEEK 

Was born in genoa in 1970. After studying graphic arts in Milan, he moved to france to work as a art director at Young&Rubicam. After his return to Italy, he went on to work with some of the greatest communication agencies. He then moved away from the advertising world in order to fully dedicate his time to his illustrating career. His passion for graphic design and his fascination for the 19th century combine in his illustrations and videos. He uses images from textbooks and dictionaries dating back to that period which he discovered while browsing booksellers.

LORENZO x BOCCONI

Bocconi University is one of the most prestigious universities in Italy and abroad. Lorenzo searched all the Bocconi thesis and papers, from its inception to the present. He turned them into 16, 000 collage that attached to the sculpture. The opening gained the attention of all the media and the Italian institutions. The Italien president Sergio Mattarella inaugurated the campus, with the former prime minister Mario Monti, the university recto Gianmarco Venezia, the city Mayor, Giuseppe Sala, the Lombardia governor and the senator Liliana Segre.

LORENZO x CHANEL

In September, the website “Inside Chanel” presents a short film that recreates the legend and life of Gabrielle Chanel. Lorenzo is the artist behind the first seven short films, which present different chapters of the brand in a documentary and storytelling style that is as captivating as a novel. The style of this short film is interspersed with Lorenzo’s signature collage of vintage, medieval European elements, and uses the film’s rhythm, narration to make the film very tight and reveal the storyline!

LORENZO x COCA COLA

Lorenzo’s advertising campaign for the Coca-Cola Company. In his signature style, he uses 19th-century collage elements to show Coca-Cola’s transformation in style from logo to poster. The combination of the brand elements with the unique aesthetic black and white collage elements not only creates an elegant and profound image for Coca-Cola but also brings aesthetic pleasure and satisfaction to the audience.

LORENZO x NESPRESSO

Lorenzo’s packaging design for Nespeso’s 2016 limited edition. Nespresso is a sub-brand of Nestle,Headquartered in Switzerland. Nespresso is mainly engaged in capsule coffee series. At the same time, Lorenzo not only designed packaging illustrations for Nespeso, but also created animation effects for Nespeso’s historical short film, which is also very delicate.

ART WORKS